Info Session: Marketing on a Shoestring Budget

With an ever-growing list of to-do’s, the idea of marketing and promoting your organization can seem overwhelming. Don’t let the busy work get in the way of real results, new customers and clients, and being creative.

In this brief and informative 2-hour session, Jesse Locks will cover 5 simple ways to market your organization for the
biggest bang for your buck! Attendees will examine a variety of case studies of organizations that have applied the 80/20 rule – the assumption that most of the results in any situation are determined by a small number of causes – and had great success.

The session will also evaluate the most effective platforms and modes of communication, and how to maximize each for YOUR organization.

Our Presenter:
Jesse Locks is a communications specialist with seventeen years of experience in publishing, film, radio, and multimedia. Currently, Jesse is the Festival Director of the award-winning Nevada City Film Festival, guide for Folk Trails Hiking Club, and owner of Locks Media Group, a creative marketing, communications and multimedia
firm. She serves on the board of directors for the NEO Youth Center and is an active volunteer with The Friendship Club.

Her writing has been featured in publications such as Thrasher, Heckler, Venus Zine, Alternative Press, Tape Op, Seattle Weekly, Arthur Magazine and ESPN. She was named one of the top 25 “New Creatives” in Northern California by Sacramento News & Review, one of 50 “Emerging Sages” by the Center for Nonprofit Leadership, and is an alumni of the National Alliance for Media Arts & Culture Leadership Institute.

Jesse graduated from UC Santa Cruz with a BA in Literature and Journalism.

When: Friday, June 23rd,  8:30am – 10:30am (check-in begins at 8am)
Where: Conference Room at Owens Estate and Wealth, 426 Sutton Way, Suite 110, Grass Valley
Suggested Participants: All members of any organization responsible for promoting, communicating or otherwise engaging the community on the organization’s behalf

Thank You to our Session Underwriter

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