Building a Major Gift Program and Getting to the Ask

It is said that success in fundraising relies on the Five R’S of Asking for a Gift: The Right person asking the Right person at the Right time for the Right amount for the Right project.

To accomplish that task requires planning and preparation.  This workshop will discuss the key elements that need to be in place and implemented for a successful ASK of a Major Gift.

Workshop Objectives:

  • Determine: What is a Major Gift for your organization
  • Understand the infrastructure for a major gift program
  • Identify, qualify, cultivate, solicit and steward major donors
  • Formulate donor strategies
  • Prepare for donor questions, concerns and objections
  • Identify key aspects of making the appointment
  • Know how to make a successful ASK

This workshop is designed to help executive directors, development directors, board members and volunteers RAISE MORE MONEY for the causes they champion as well as view fundraising with confidence and a sense of fulfillment.

The more the merrier: Getting the most out of the workshop
The more participants from the same nonprofit who attend the workshop together, the more effective this training will be for that organization. For example: A team of two or more board members will find it easier to communicate their newfound fundraising expertise if they present a united front. A development director will get buy-in more quickly if she formulates her campaign strategy in conjunction with a board member.

Suggested Participants: Executive Directors, Board Members, Development Staff and Volunteers
Date and Time: Friday, August 24th, 8:30am –12:30pm
Location: Seventh Day Adventist Church, 12889 Osborne Hill Rd, Grass Valley  (map)
Presenters: Sandra Barrington, Associate Director of Sierra Nevada Memorial Hospital Foundation, CFRE & Jennifer Singer, Executive Director of The Friendship Club, CFRE