Webinar Viewing: Tom Ahern – Great Donor Newsletters

“TOM AHERN … IS ONE OF THE COUNTRY’S MOST SOUGHT-AFTER CREATORS OF FUND-RAISING MESSAGES.”
~ THE NEW YORK TIMES

GREAT DONOR newsletters: digital/print. Newsletters are donor-retention’s best friend. (And make serious money, too!)

… yes, a decent donor newsletter can be the gift that keeps on giving to your mission and those you serve …

This one-of-a-kind webinar will help: whether you hope to tune up a newsletter you already have … or are considering a launch.

Join CNL for a viewing of the recorded webinar including the Q&A, as well as our own, in person, question time with peers in the room!

… you will learn how to turn your organization’s newsletter into a powerful stewardship tool that will increase donor retention and harvest added gifts! 

MORE INFO from Tom about this opportunity:
When the pandemic hit, interest in donor newsletters jumped, as charities sought ways around isolation. Tom Ahern led the creative teams behind two new and highly lucrative donor newsletters introduced during pandemic times. Both are print, coordinated with companion emails. Both are written in-house (after training and ever-lighter handholding).

One is for a national charity. It now raises almost a half-million in extra gifts each time it mails. (It took about 4 issues to get it right.)
The other, for a local California charity, makes $70K+ every time it mails. (Again, it took about 4 issues.) That adds up to more than a quarter-million dollars in added charitable revenue annually for a small-ish organization.
In both cases, as the newsletters were under construction, staff was also being trained. Both these NOW successful donor newsletters are NOW written in-house.

“Would you … (maybe even your board!) like to know exactly how such stewardship ‘miracles’ happen?”