“TOM AHERN … IS ONE OF THE COUNTRY’S MOST SOUGHT-AFTER CREATORS OF FUND-RAISING MESSAGES.”
~ THE NEW YORK TIMES
CNL offers another opportunity to listen and watch a recording of a Tom Ahern webinar, take in some of the Q&A and have in-person, discussion time around the take aways from the topic. … just in time for your fevered year-end fundraising efforts.
Learning how to write an effective direct mail and email appeal is the best basic training you can get in fundraising. This 1.5 hour heavily-illustrated mega-webinar will teach you about offers, expectations, grabbing attention, emotional triggers … and so much more.
How do you know this webinar about successful fundraising (digital and print) appeals is timely for your organization?
Ask yourself… Were your year-end results in 2023 disappointing to you (your boss, your board), then, yes, some investment in training is definitely worth it. Or, maybe your year-end 2023 revenue was good, but you want to tweak your appeal to have even better results.
This webinar was developed over a decade for small-to-midsize and local charities, to explain what the big, direct-mail-dependent charities with hundreds of thousands of donors have discovered and practice. It will introduce local charities with limited budgets and smaller staffs to the BASICS of direct mail and (now) e-appeals. It also openly shares “insider” tricks that help big-charity pros consistently produce above-average response.
Be prepared to leran the important core principles of writing a successful direct-mail annual appeal … scaled down to causes with modest-sized audiences (hundreds to low thousands to a few tens of thousands).
In 2024, don’t guess … KNOW what’s what. Learn the best basics for appeal writing … how the pros implement them with impactful flair … and how you can reach for the sky and soar!
Join CNL for a viewing of the recorded webinar including the Q&A, as well as our own, in person, question time with peers in the room!
Tuesday, October 8th, 9:00am – 12:00pm
Bright Futures for Youth, Event Room
Cost: $25 – CNL Members;
$35 – Not-Yet-Members
THANKS TO OUR GENEROUS SPONSOR:
